Meta Ads playbooks for B2B agencies.
No theory. Only what we ship for clients - including the creative cadence, audience matrices, and show-up mechanics that separate $30 CPA from $215.
Analysis10 min readWhat Meta's Andromeda Update Did to Ad Targeting in 2026
Andromeda made creative the real targeting signal. Most agencies missed it and still blame the algorithm. Here's what changed and how to fix it.
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Checklist9 min read5 Signs Your Agency Isn't Ready for Meta Ads Yet
Spending $5K/mo on ads when your offer doesn't convert is donating to Zuck. Here are 5 signs your agency should pause Meta ads and fix the foundation first.
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Case Study8 min readHow a B2B Agency Cut Meta Ads CPA from $215 to $30 in 14 Days
A walk-through of the 4 moves that dropped a B2B agency's Meta Ads CPA from $215 to $30 in 14 days - Buyer Intent Ad creative refresh, 3x3 audience layer, bid logic respecting funnel stage, and the Post-Booking Drip - without changing the offer.
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Playbook12 min readThe 9-Stage Booking Funnel for B2B Agencies on Meta Ads
The full 9-stage self-optimizing funnel BuyRadar runs for B2B agencies on Meta. From the ad that filters before it gets a click, to the weekly creative loop that learns from every sales call. Step-by-step breakdown with the mechanic behind each stage.
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